If the Shoe Fits . . .
One of the benefits of being a full-service agency is the ability to tap into several points-of-view at a moment’s notice. While the culture at PPBH is cohesive and unified, each employee brings a unique sensibility to the table. After reading this recent article in the New York Times (and considering the fact that every ...
Our Moms ARE Proud
Contributed by Melanie Donahoo Every year the Utah AAF holds a competition to unearth the most creative and groundbreaking creative work done by local advertising professionals. The winners are then announced at an awards gala called the ADDYs. Several PPBHers attended the awards gala last night, which was all about making your mom proud. What ...
Social Networking in the Sky
Image courtesy of MSN Now Contributed by Melanie Donahoo We all know about Facebook friend requests, but now one airline is bringing its passengers Facebook seat mate requests. Dutch airline KLM unveiled a new program to allow its passengers to grant fellow passengers access to certain personal information from their Facebook and LinkedIn profiles. According ...
Power of Relationships: Arby’s Crushing Blow
Arby’s creative agency of record, BBDO, was ousted by CP&B without a review. The shocker? BBDO had helped Arby’s in its fifth consecutive quarter of same-store sales growth. Why would a huge brand switch from a winning agency? One word: relationship. Arby’s new CMO, Russ Klein, had worked with CP&B for five years while he ...
Come See Us at the Zero Fatalities Safe Kids Fair
Safe kids make for happy parents, so join us for free at the sixth annual Zero Fatalities Safe Kids Fair. The event is happening February 24 and 25 at the South Towne Expo Center in Sandy, Utah. The safety festivities run from 11:00 a.m. – 7:00 p.m. Friday and Saturday and activities include: A visit ...
Partner Post: You Built It, So Where Is Everybody?
Most businesses understand that they need a website, but some don’t really know why they need one or, just as important, how to get people to visit it. They mistakenly assume that the “If you build it, they will come” rule applies to websites too and not just baseball diamonds built in the middle of ...
What Does a Public Relations Professional Do All Day?
Thanks to Edelman Australia for the visual. It’s time to combat the common misconceptions of the field I love: public relations. Often, too often, in fact, when people find out I work in public relations, I get this response, “So do you write press releases all day?” Thankfully (as much as I enjoy writing press ...
Google Pulls a Full-Nielsen
There was much digital chatter in the wake of Google’s announcement and debut of its new panel-based web measurement system. So much that Google quickly fulfilled its quota for panelist participation. Visitors to the official Screenwise landing page are now greeted by the following statement: We appreciate and are overwhelmed by your interest at the ...
Designing Your Website Around Content
“People come for the bright lights, but they stay for the show.” – Mitchell Vice When a client comes to us with a request to “redesign” their website, we perform a website audit before we push a single pixel. This audit process helps us determine what the current message of the website is, and more ...
Stellar Ads Stand Out At Super Bowl XLVI
Ah…the Super Bowl. An American past time rich in football tradition. But let’s not let a little game of catch overshadow the real reason we watch. That’s right, Super Bowl Sunday has come to be less about the football game and more about the pizza, chicken wings and seven-layer dip associated with this glorious occasion, ...
Partner Perspective: 10 Brands that May Be History in 2012
This time of year you can find many articles talking about the top brands for 2012, but what about brands that may not make it through the year? The popular financial blog, 24/7 Wall St., put together a list that no brand ever wants to be on—it’s a list of Ten Brands that Will Disappear ...
Pining for Pinterest: Why We Love to Pin
In the last couple of days websites and blogs have been buzzing with articles about the newfound popularity of Pinterest. One article by one of the most prominent thought leaders and published authors in new media, Brian Solis, revealed an interesting finding: Pinterest rivals Twitter in referral traffic. But it’s not just Twitter that Pinterest is giving ...