Power of Relationships: Arby’s Crushing Blow
Arby’s creative agency of record, BBDO, was ousted by CP&B without a review. The shocker? BBDO had helped Arby’s in its fifth consecutive quarter of same-store sales growth. Why would a huge brand switch from a winning agency? One word: relationship. Arby’s new CMO, Russ Klein, had worked with CP&B for five years while he ...
Come See Us at the Zero Fatalities Safe Kids Fair
Safe kids make for happy parents, so join us for free at the sixth annual Zero Fatalities Safe Kids Fair. The event is happening February 24 and 25 at the South Towne Expo Center in Sandy, Utah. The safety festivities run from 11:00 a.m. – 7:00 p.m. Friday and Saturday and activities include: A visit ...
Partner Post: You Built It, So Where Is Everybody?
Most businesses understand that they need a website, but some don’t really know why they need one or, just as important, how to get people to visit it. They mistakenly assume that the “If you build it, they will come” rule applies to websites too and not just baseball diamonds built in the middle of ...
What Does a Public Relations Professional Do All Day?
Thanks to Edelman Australia for the visual. It’s time to combat the common misconceptions of the field I love: public relations. Often, too often, in fact, when people find out I work in public relations, I get this response, “So do you write press releases all day?” Thankfully (as much as I enjoy writing press ...
Google Pulls a Full-Nielsen
There was much digital chatter in the wake of Google’s announcement and debut of its new panel-based web measurement system. So much that Google quickly fulfilled its quota for panelist participation. Visitors to the official Screenwise landing page are now greeted by the following statement: We appreciate and are overwhelmed by your interest at the ...
Designing Your Website Around Content
“People come for the bright lights, but they stay for the show.” – Mitchell Vice When a client comes to us with a request to “redesign” their website, we perform a website audit before we push a single pixel. This audit process helps us determine what the current message of the website is, and more ...
Stellar Ads Stand Out At Super Bowl XLVI
Ah…the Super Bowl. An American past time rich in football tradition. But let’s not let a little game of catch overshadow the real reason we watch. That’s right, Super Bowl Sunday has come to be less about the football game and more about the pizza, chicken wings and seven-layer dip associated with this glorious occasion, ...
Partner Perspective: 10 Brands that May Be History in 2012
This time of year you can find many articles talking about the top brands for 2012, but what about brands that may not make it through the year? The popular financial blog, 24/7 Wall St., put together a list that no brand ever wants to be on—it’s a list of Ten Brands that Will Disappear ...
Pining for Pinterest: Why We Love to Pin
In the last couple of days websites and blogs have been buzzing with articles about the newfound popularity of Pinterest. One article by one of the most prominent thought leaders and published authors in new media, Brian Solis, revealed an interesting finding: Pinterest rivals Twitter in referral traffic. But it’s not just Twitter that Pinterest is giving ...
Have You Been Captured by Captcha?
We all hate captchas—you know, those squiggly, impossible-to-read words that you have to decipher and type into a box. They seem to blanket the internet in an unending puzzle. In fact, there are more than 200 million captchas solved every day. But did you know that by solving a captcha, you are participating in the ...
#TwitterBlackout: Phenomenon or Failure?
Virtual protesters were at it again this weekend. This time, people were speaking out . . . er, I mean, being silent in protest of the new Twitter censorship policy that allows the social network to block certain tweets in countries that forbid conversation on specific topics. Protestors rallied to the standard and soon, Twitter bird ...
Partner Post: What and When to Post on Facebook
Dan Zarrella, author of The Facebook Marketing Book, recently published his five statistics about Facebook marketing. It offers some insight into the best times to post and the best type of content. It looks to me like it is the average of all Facebook pages. Therefore, it isn’t necessarily the perfect solution for every client, ...