Partner Perspective: Shock Value in Advertising
Time Magazine’s provocative breast-feeding cover created a buzz of debate and conversation across Internet. Some found the shock value of the photograph disturbing and offensive. Others felt the image successfully drew attention to the issue, provoking thoughtful conversation about motherhood and attachment parenting. Shock value is also a useful topic of discussion among advertisers. In ...
Is Facebook Just a Fad?
An article today in The Christian Science Monitor reports findings from a survey tied to Facebook’s IPO, in which half of Americans say Facebook is a fad. I’m not sure I can count myself among this half of Americans, as I see Facebook in a different light than most (perhaps because it’s part of my job). IPO ...
The Web’s Most Comprehensive Seat Belt Site is Here
PPBH, in conjunction with Zero Fatalities and its many partners, just launched the most extensive seat belt web resource ever: Click It Utah. But why seat belts—what’s the big deal? For starters… You are 50 percent more likely to survive a car crash if you’re buckled. Your chances of being killed in a car crash ...
PPBHers Meet Top Dog in Transportation
Contributed by Brent Wilhite, Account Supervisor at PPBH How often do you get to meet the top __________ in the nation? The top athlete, the top singer, the top chain saw juggler, the top anyone? Well, when I heard that the top transportation official in the country would be speaking at an event in Salt ...
There is No “I” in Team, and the “Me” Should be Avoided
Let me preface this post by saying that I am an admitted baseball fanatic. To mitigate any potential controversy, I won’t tell you who my team is, but I will say that one of the draws of the sport for me is the element of teamwork that is involved. Each player has a very specific ...
Agencies Join the Reality TV Circus
You may have heard about AMC’s new reality show, The Pitch. So far, we’re two episodes in and the cat claws of contempt and disgust throughout the advertising world have come out in full-force. If you’re not familiar with the show, the premise is very simple: while the camera is rolling, two agencies are given ...
PPBH Just Got Even More Creative
Our creative team has grown! We’re thrilled to announce the addition of five new PPBHers in the creative department. Welcome Ali, Bobby, Frank, Patty and Ryan! Here’s a brief intro to the new, fab five: Ali Griffin, Designer Former Utah State University soccer star Ali Griffin toyed with the idea of moving to Dallas to ...
We’re Hiring: Web Developer/Programmer Needed
The PPBH team is still growing. We’re currently looking for a Web developer/programmer with extensive knowledge of PHP/MySQL, HTML/CSS, Javascript and jQuery. Check out the full job description on our Careers page. Resumes can be sent to hr@ppbh.com.
Ad Agency Phenomenon: Hovering Art Directors
Pulling back the curtain within the inner-workings of an ad agency, the inside joke is everyone—despite their title, job description or role—wants to be an art director. This latent, deep-seated desire roots in the subconscious of its host, causing a strange phenomenon known only as Hovering Art Directors (HADs). Take, for example, the recent work behind ...
The Changing Face of the Newsroom
As a former journalist, I bring a perspective to PPBH that comes from working in the trenches side-by-side with the reporters and producers for nearly a decade. Before making the jump to what many journalists lovingly refer to as the “dark side,” I found myself smack in the middle of a newsroom evolution and picked ...
Partner Perspective: Do you know your Klout score?
Justin Bieber’s Klout score is 100. Sarah Palin’s is 73. What’s yours? I’m sure you’re aware of the importance a high credit rating carries in getting you great loan rates, or SAT scores in getting your kids in the top schools, but did you know that your social media influence can be measured by a single number? ...
Outreach Outlook: The Pedestrian Fatality Concern
When I was presenting at a high school about traffic safety this month as part of our Zero Fatalities and Don’t Drive Stupid programs outreach, one student raised her hand and said she recently hit a pedestrian while driving. The teen had been distracted and didn’t notice she was approaching the pedestrian-occupied intersection until it ...