The Creepy Side of Target Marketing
The word creepy can be pretty relative. In dating, imagine that a guy asks a friend for a girl’s number because he’s too shy to ask her himself. If the girl finds the guy attractive, then the backdoor approach is kind of endearing and cute. If he smells weird and breathes kind of funny, then ...
Doing Our Part: PPBH Wins Award for Environmental PSA
We do our part around PPBH to help the environment. We pick up our trash. Some of us bike or take public transportation to work. I even recycled the three cans of soda I drank this year. While I’m not sure if my three cans are reducing my ecological footprint by much, PPBH is making ...
Partner Perspective: Keep Your Brand Where You Want It
Define a brand. What exactly is a brand? If you ask 20 people what it is, you’ll probably get 10 different answers. The other 10 will probably say something like, “A brand is a logo, right?” While most advertising and marketing people understand the value of a strong brand, we often find that they can’t ...
So, You Want to Redesign Your Website…
This is usually how the conversation goes: Us: “Thank you for calling PPBH. How can we help you?” Them: “We need someone to redesign our website.” Us: “We can help you with that. Why do you think your website needs a redesign?” Them: “Because we hate it.” Us: “My, that is regrettable. What particularly do ...
Calling All Gleeks: Texting While Driving Takes Center Stage
Did you tune in for Glee last night? We have many Glee fans at PPBH, and last night’s episode hit home, especially given our work with Zero Fatalities and distracted driving. Distracted driving—or, as Glee’s Quinn Fabray (played by Dianna Agron) did, texting while driving—is no longer a message just from safety advocates. Ask Rachel Berry (played by Lea Michele) from Glee—she will forever ...
Partner Perspective: Marketing Research… the Right Way
At PPBH we follow the “Suitcase Model”—it is easier to pack when you know where you are going. We are constantly asked, “Is it worth the time and money to do marketing research?” The answer is simple—yes, especially in tough times or down markets. Research offers the best legal means of taking advantage of your ...
Calling all Tributes: How to Avoid PI Pitfalls
Given the recent box office explosion that accompanied the film adaptation of Susanne Collins’ The Hunger Games, I thought it would be apt (and perhaps slightly satirical/humorous) to draft a list of my public involvement (PI; some may also know it as public engagement) dos and don’ts in the context of this pop culture phenom. ...
Partner Perspective: Don Draper—Salt Lake City Style
Above: Chuck Penna, in the early Salt Lake years As I look forward to the new season of AMC’s Mad Men, I always think back on my own ‘Mad Men’ experience 30 years ago in Salt Lake City and the similarities to the Sterling Cooper agency. Though my experience was a decade later than the ...
PPBH’s ‘Smart’ New Hire
In case you haven’t heard, we’re excited to have added a new director of public involvement, Justin Smart, to our team. You can read the official PPBH-issued news release here. (Learn more about our public involvement department here.) We did a short Q&A with Justin so you can learn more about PPBH’s newest addition—both on ...
PPBH is a Clean Air Champion
Utah is one of the most beautiful states in the country, with an incomparable landscape you cannot find anywhere else. But something is lurking in the shadows of the stunning Rocky Mountains—inversion… haze… pollution. No matter how you say it, there are just no good words for the thick, murky smog we often experience in ...
Are You Down With CPP?
CPP, CPM, GRP, DMA, HUT, PUT….in the world of media planning and buying, the plethora of abbreviations, terms and formulas can be overwhelming. Let’s break down some of the basics so the next time one of your homies asks if you’re down with CPP you can confidently reply, “Yeah, you know me!” Media Basics Designated ...
Six Websites Marketing Professionals Should Check Daily
How do agencies stay ahead of the curve? We start by finding the best news sources for our industry. Below is a list of sites that should be added to marketer’s web bookmarks to know what is happening in social media and the evolving digital world. Mashable. A holistic social media news site. The site ...