Express Lanes
To keep up with Utah’s growing population, the Utah Department of Transportation studies innovative ideas to improve road efficiency. One such idea allowed solo drivers to use remaining carpool lane space by paying a toll that adjusts with congestion. UDOT partnered with PPBH to brand and introduce this concept. With pressure from the legislature to ...
E911 – Help Us Help Out
America’s emergency number “911,” is known throughout the nation, even the world. However, this proved to be more of a problem when residents of Utah were calling for non-emergencies, delaying life-threatening situations from being attended to. Together, the Utah Department of Public Safety and PPBH created a website allowing public access to E-911’s non-emergency phone ...
Pedestrian Safety – Heads Up
Between 2006 and 2008, motorists killed an average of 30 pedestrians each year. The Pedestrian Safety “Heads Up” campaign aims to reach both motorists and pedestrians to increase pedestrian safety awareness. In 2010, PPBH catered toward all motorists but particularly those aged 18-34—a difficult-to-reach demographic—in a new, creative way. Messaging printed on gas pump toppers ...
Ticketing Aggressive Cars & Trucks
Outdoor advertising, including one 3-D board and two bulletins, was a key tactic used to capture attention and raise awareness about the dangers of cutting off semi-trucks. The concept: the front half of a crunched, red compact car rear-ended by a semi-truck protruded in three dimensions from a board carrying the message “Cutting off a ...
Think Safety
With 201 active construction zones on Utah’s roads in Summer 2011, UDOT proactively planned ongoing outreach to ensure the safety of work crews and Utah families throughout the construction season. To accomplish this goal, UDOT implemented its “Think Safety” program to reach out to elementary school-age children to drive home the message. In June, UDOT ...
SunSmart
SunSmart is St. George’s effort to support sustainable solar energy throughout its communities and harness the power of one of its most abundant resources. The program provides residents the opportunity to supplement their energy consumption with solar power by purchasing solar units from the City’s solar farm, SunSmart. Residents get all the benefits of solar ...
Zero Fatalities
Saving Lives on Utah’s Roads. The goal of the Zero Fatalities campaign, developed for the Utah Department of Transportation, is to save lives by raising awareness of the top five behaviors that are killing people on Utah’s roads. PPBH implements strategic partnerships, grassroots outreach tactics and emotional TV and radio spots to captivate drivers, instill ...
Utah First Credit Union
Local Credit Union Increases Loans by 65%. Although Utah First was doing well cross selling to its existing members, it was progressively losing more members than it was gaining. Utah First came to PPBH in an effort to attract new members, stimulate loan growth and increase checking penetration. PPBH immediately went to work rebranding its ...
Click It or Ticket
Lets Keep Motorists in their Seats. An estimated 50 percent of deaths and serious injuries caused by motor vehicle crashes could be reduced by consistent use of safety restraints. PPBH, in collaboration with the National Highway Traffic Safety Administration and the Utah Department of Public Safety, has been successfully prompting public awareness and behavioral change ...