ST GEORGE SOAKS UP THE SUN

SUNSMART

SunSmart is St. George’s effort to support sustainable solar energy throughout its communities and harness the power of one of its most abundant resources. The program provides residents the opportunity to supplement their energy consumption with solar power by purchasing solar units from the City’s solar farm, SunSmart. Residents get all the benefits of solar power without the hassle of paying for the installation and maintenance of panels on their homes. The program is the first of its kind in the nation and presented the opportunity to generate interest for the program while at the same time garnering support for the City of St. George and its partners. The public involvement effort included the development of an informative web portal, media relations, a four-color newspaper insert as well as the management of multiple public events including a groundbreaking and an installation event with Utah's Governor.

Aside from continuing to inform St. George residents through the sgsunsmart.com portal, PPBH has worked with the City of St. George to obtain coverage for SunSmart from numerous news outlets including the Deseret News, The Spectrum, KSL, The Salt Lake Tribune and other local and special interest outlets.

Campaign Media Mix

  • Website
  • Search Engine Marketing
  • Newspaper
  • Outdoor
  • Collateral
  • Newsletters
  • Public Relations
  • Press Events