Click It or Ticket
Lets Keep Motorists in their Seats.
An estimated 50 percent of deaths and serious injuries caused by motor vehicle crashes could be reduced by consistent use of safety restraints. PPBH, in collaboration with the National Highway Traffic Safety Administration and the Utah Department of Public Safety, has been successfully prompting public awareness and behavioral change for over a decade. The Click It or Ticket campaign targets all motorists and specifically focuses on males between ages 18 and 34 with advertising that during a two-week yearly seat belt enforcement period in Utah. The underlying message of the campaign both nationally and locally is that failing to buckle up day or night can cost you not only $45, but possibly your life. With comprehensive media placement including busses, Trax, bulletins, movie theater, radio, television, online and print ads, Click It or Ticket consistently generates positive results. After the 2009 campaign, there was a reported increase in nighttime seat belt usage for those between ages 18 and 30 from 84 percent to 92 percent. Since the campaign’s inception in 1999, overall seat belt usage in Utah has increased from 67.4 percent to 86.1 percent in 2009, and has continued to increase among drivers and front seat passengers.
