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Recently, a local financial services advertiser launched a major campaign touting its low-rate automobile loans. The ads were seen everywhere from TV spots, newspaper ads, billboards to local news websites. The ubiquity of the campaign inevitably led potential customers to do some research online about the offer and the product. But when consumers typed in the product and brand keywords into any search engine, they found absolutely nothing about the promotion.

Are your marketing efforts consistent across not only all the channels you’ve selected, but across those selected by your customers?

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Marc Stryker is the Media Director at Penna Powers Brian Haynes. A New Jersey native and veteran of the New York ad world, Marc has kept his finger on the pulse of media trends for over a decade. He has a BA in Communications and a MBA with an emphasis in marketing.

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