Contributed by Michael Penna
We attend college in the hope of attaining the education and knowledge needed for a specific career or field. Along with the education and knowledge, internships rank high on the list as a “must” to get your foot in the door to that specific field or career. Advertising agencies cannot stress enough the importance of completing one, or even two, internships before applying.
I learned the importance of internships first hand. I thought I knew everything I needed to in order to function along with the rest of the agency. I came to find out that working in an agency is so much more than just the brass tacks you learn in college classes.
In the first month of my internship with PPBH I learned more about being an account coordinator than I had learned in all my years of college. I was blown away by how much there was to learn and perfect because of the importance of speed, accuracy and reliability and how it all affects your client and final product. The whole ball game changes when you’re dealing with clients in reality instead of a book. I must reiterate, though, the importance of having my college education as the basic foundation to build upon with hands-on, real-life experience. To even be considered for a job these days you need that diploma with your name on it.
Internships are an increasingly important aspect of the advertising world. In many ways it is a prolonged interview while also seeing how well you work with the rest of the agency. An agency is only as strong as its weakest member and if you succeed with your internship and work hard, chances are good that the agency will want to snatch you up before someone else can.
Michael Penna is an intern in PPBH’s advertising department. He is a senior at the University of Utah and will graduate this spring with a degree in marketing.