Partner Perspective: Shock Value in Advertising
Time Magazine’s provocative breast-feeding cover created a buzz of debate and conversation across Internet. Some found the shock value of the photograph disturbing and offensive. Others felt the image successfully drew attention to the issue, provoking thoughtful conversation about motherhood and attachment parenting. Shock value is also a useful topic of discussion among advertisers. In ...
There is No “I” in Team, and the “Me” Should be Avoided
Let me preface this post by saying that I am an admitted baseball fanatic. To mitigate any potential controversy, I won’t tell you who my team is, but I will say that one of the draws of the sport for me is the element of teamwork that is involved. Each player has a very specific ...
Agencies Join the Reality TV Circus
You may have heard about AMC’s new reality show, The Pitch. So far, we’re two episodes in and the cat claws of contempt and disgust throughout the advertising world have come out in full-force. If you’re not familiar with the show, the premise is very simple: while the camera is rolling, two agencies are given ...
The Creepy Side of Target Marketing
The word creepy can be pretty relative. In dating, imagine that a guy asks a friend for a girl’s number because he’s too shy to ask her himself. If the girl finds the guy attractive, then the backdoor approach is kind of endearing and cute. If he smells weird and breathes kind of funny, then ...
Partner Perspective: Don Draper—Salt Lake City Style
Above: Chuck Penna, in the early Salt Lake years As I look forward to the new season of AMC’s Mad Men, I always think back on my own ‘Mad Men’ experience 30 years ago in Salt Lake City and the similarities to the Sterling Cooper agency. Though my experience was a decade later than the ...
Our Moms ARE Proud
Contributed by Melanie Donahoo Every year the Utah AAF holds a competition to unearth the most creative and groundbreaking creative work done by local advertising professionals. The winners are then announced at an awards gala called the ADDYs. Several PPBHers attended the awards gala last night, which was all about making your mom proud. What ...
Power of Relationships: Arby’s Crushing Blow
Arby’s creative agency of record, BBDO, was ousted by CP&B without a review. The shocker? BBDO had helped Arby’s in its fifth consecutive quarter of same-store sales growth. Why would a huge brand switch from a winning agency? One word: relationship. Arby’s new CMO, Russ Klein, had worked with CP&B for five years while he ...
Stellar Ads Stand Out At Super Bowl XLVI
Ah…the Super Bowl. An American past time rich in football tradition. But let’s not let a little game of catch overshadow the real reason we watch. That’s right, Super Bowl Sunday has come to be less about the football game and more about the pizza, chicken wings and seven-layer dip associated with this glorious occasion, ...
Pining for Pinterest: Why We Love to Pin
In the last couple of days websites and blogs have been buzzing with articles about the newfound popularity of Pinterest. One article by one of the most prominent thought leaders and published authors in new media, Brian Solis, revealed an interesting finding: Pinterest rivals Twitter in referral traffic. But it’s not just Twitter that Pinterest is giving ...
Partner Post: What and When to Post on Facebook
Dan Zarrella, author of The Facebook Marketing Book, recently published his five statistics about Facebook marketing. It offers some insight into the best times to post and the best type of content. It looks to me like it is the average of all Facebook pages. Therefore, it isn’t necessarily the perfect solution for every client, ...
3 Reasons For and Against Buying a Sports Sponsorship
This is the time of year that all sports fans love. We’re less than two weeks away from our national holiday, where we all come together and watch TV commercials. Oh yeah, there’s a game in between all that cool marketing action, right? No doubt, the Super Bowl broadcast will get the highest ratings of ...
7 Ways to Add Zest to Your Company Blog
How can you boost your company blog’s reach and gain customers? A group of PPBHers attended the Social Commerce Exchange last night on corporate blogging and heard from experts at Petit Elefant, Today’s Mama, MWI and AtTask. A key take away from the night’s event was that the ‘secret sauce’ of blogging is that customers ...