The Creepy Side of Target Marketing
The word creepy can be pretty relative. In dating, imagine that a guy asks a friend for a girl’s number because he’s too shy to ask her himself. If the girl finds the guy attractive, then the backdoor approach is kind of endearing and cute. If he smells weird and breathes kind of funny, then ...
Six Websites Marketing Professionals Should Check Daily
How do agencies stay ahead of the curve? We start by finding the best news sources for our industry. Below is a list of sites that should be added to marketer’s web bookmarks to know what is happening in social media and the evolving digital world. Mashable. A holistic social media news site. The site ...
#TwitterBlackout: Phenomenon or Failure?
Contributed by Melanie Donahoo Virtual protesters were at it again this weekend. This time, people were speaking out . . . er, I mean, being silent in protest of the new Twitter censorship policy that allows the social network to block certain tweets in countries that forbid conversation on specific topics. Protestors rallied to the standard ...
3 Reasons For and Against Buying a Sports Sponsorship
This is the time of year that all sports fans love. We’re less than two weeks away from our national holiday, where we all come together and watch TV commercials. Oh yeah, there’s a game in between all that cool marketing action, right? No doubt, the Super Bowl broadcast will get the highest ratings of ...
7 Ways to Add Zest to Your Company Blog
How can you boost your company blog’s reach and gain customers? A group of PPBHers attended the Social Commerce Exchange last night on corporate blogging and heard from experts at Petit Elefant, Today’s Mama, MWI and AtTask. A key take away from the night’s event was that the ‘secret sauce’ of blogging is that customers ...
Partner Perspective: The More You Know, the Less You Guess. Guessing is Expensive!
“The more you know, the less you guess. Guessing is expensive!” That phrase has become a mantra to me because often times new clients will come to us asking, “What do you think we should do?” Well, even though PPBH is loaded with years of experience and expertise, and has faced most marketing and communication issues ...
Avoiding a Social Media Overdose
Contributed by Melanie Donahoo I have a confession . . . I am a social media addict. It’s true. My friends joke that I have to check Facebook every five minutes. If you just visited someplace cool, I want to hear about it. If you have a new puppy, I want to see a picture ...
Twitterpated with Promoted Tweets
When it comes to reaching your target audience, there is an ever-increasing number of ways and media channels to do it through. When Twitter launched its Promoted Tweets service earlier this year, it caught PPBH’s eye as a new and very targeted way to reach key groups. In fact, the use of Promoted Tweets dovetailed ...
Partner Perspective: The Muppets take Social Media
Not too long ago the Muppets were the deadest brand in Hollywood. Who wanted to see a group of analog puppets bouncing around the screen and forced awkwardly into some classic literary tale like Treasure Island or A Christmas Carol? But if there’s one lesson to be learned, it’s to never count the Muppets out. ...