Agencies Join the Reality TV Circus
You may have heard about AMC’s new reality show, The Pitch. So far, we’re two episodes in and the cat claws of contempt and disgust throughout the advertising world have come out in full-force. If you’re not familiar with the show, the premise is very simple: while the camera is rolling, two agencies are given ...
The Changing Face of the Newsroom
As a former journalist, I bring a perspective to PPBH that comes from working in the trenches side-by-side with the reporters and producers for nearly a decade. Before making the jump to what many journalists lovingly refer to as the “dark side,” I found myself smack in the middle of a newsroom evolution and picked ...
#StopKony: Using Social Media to Launch a Movement
It would be trite to say that social media is a force to be reckoned with. It’s been used to disseminate everything from fashion tips to political inclinations and everything in between. The interesting thing to observe is how exactly it’s being implemented and what it’s being used for. Most recently, the founders of the ...
March, Madness and the Making of the Dream Team
The excitement and suspense that is March Madness, it’s finally here! With all the musings about Cinderella stories, ‘bracketology’ and home court advantage, it presented an interesting opportunity to apply many of the same elements that are key to winning a championship and seeing how they also apply to making a client and agency dream ...
What Does a Public Relations Professional Do All Day?
Thanks to Edelman Australia for the visual. It’s time to combat the common misconceptions of the field I love: public relations. Often, too often, in fact, when people find out I work in public relations, I get this response, “So do you write press releases all day?” Thankfully (as much as I enjoy writing press ...
Pining for Pinterest: Why We Love to Pin
In the last couple of days websites and blogs have been buzzing with articles about the newfound popularity of Pinterest. One article by one of the most prominent thought leaders and published authors in new media, Brian Solis, revealed an interesting finding: Pinterest rivals Twitter in referral traffic. But it’s not just Twitter that Pinterest is giving ...
Taking Protests Viral: Using the Internet to Push Your Cause
SOPA. Four letters that mean what, exactly? The Stop Online Piracy Act, an act that was shelved yesterday, meaning it won’t be voted on right now. Politics aside—our agency as a business has no political affiliation and we’re not inclined toward the pro or con group—but what we do have an opinion on is what ...
It’s About the Ones You Love
Ever since I can remember, I’ve been a seat belt fanatic. I used to remind my dad every morning to buckle up as he drove me to elementary school, until he started doing it automatically. In 2007, he was rear-ended while going 55 miles per hour, causing his car to leap several feet into the ...
The Text That Changed the Lives of Many
Have you ever texted while driving? Reggie Shaw had, hundreds of times, before he became the first person in the U.S. to be prosecuted for negligent homicide from texting and driving. In 2006, Reggie drove to work on a road he’d traveled his whole life. But on that particular day, then 19-year-old Reggie was sending ...
PPBH Wrapping Big Rigs & Teaming to Save Lives
Cutting off a semi may cost you. The cost could be a ticket or your life. This is the message of the annual Badge on Board campaign that kicked off this week in Las Vegas and Reno, Nev., to educate both passenger vehicle and commercial vehicle drivers about safe driving behaviors and sharing the highways. ...
Utah’s Best in the Communications Industry Honored at the Annual Golden Spike Awards
Each day at PPBH we get the opportunity to work with our clients to develop and implement communications campaigns that increase awareness, change behavior and modify perceptions. In addition to the reward of supporting our clients in achieving their business and communication goals, each fall we rally the troops and begin drafting nominations to enter ...
SunSmart
SunSmart is St. George’s effort to support sustainable solar energy throughout its communities and harness the power of one of its most abundant resources. The program provides residents the opportunity to supplement their energy consumption with solar power by purchasing solar units from the City’s solar farm, SunSmart. Residents get all the benefits of solar ...