Partner Perspective: Do you know your Klout score?
Justin Bieber’s Klout score is 100. Sarah Palin’s is 73. What’s yours? I’m sure you’re aware of the importance a high credit rating carries in getting you great loan rates, or SAT scores in getting your kids in the top schools, but did you know that your social media influence can be measured by a single number? ...
#StopKony: Using Social Media to Launch a Movement
It would be trite to say that social media is a force to be reckoned with. It’s been used to disseminate everything from fashion tips to political inclinations and everything in between. The interesting thing to observe is how exactly it’s being implemented and what it’s being used for. Most recently, the founders of the ...
Partner Perspective: 5 Tips to Prepare for the Social Media Explosion
In a recent article, Ad Age Digital’s Jason Del Rey reveals the findings of a new survey of advertising decision makers and their ad spending plans for the next year. Social media is taking center stage this year. Of the nearly 1,200 respondents, 59 percent said they will increase social media ad spending in the next 12 months. ...
David Ogilvy Would Have Been A Great Blogger
Google “David Ogilvy” and “social media” and you’ll find many articles hypothesizing what the famed ad man would think or recommend for your company’s social media. For me, seeing some of these articles made me realize I had almost forgotten about my first advertising hero, Mr. Ogilvy himself. I was (and still am) in ...
Social Networking in the Sky
Image courtesy of MSN Now Contributed by Melanie Donahoo We all know about Facebook friend requests, but now one airline is bringing its passengers Facebook seat mate requests. Dutch airline KLM unveiled a new program to allow its passengers to grant fellow passengers access to certain personal information from their Facebook and LinkedIn profiles. According ...
Google Pulls a Full-Nielsen
There was much digital chatter in the wake of Google’s announcement and debut of its new panel-based web measurement system. So much that Google quickly fulfilled its quota for panelist participation. Visitors to the official Screenwise landing page are now greeted by the following statement: We appreciate and are overwhelmed by your interest at the ...
Pining for Pinterest: Why We Love to Pin
In the last couple of days websites and blogs have been buzzing with articles about the newfound popularity of Pinterest. One article by one of the most prominent thought leaders and published authors in new media, Brian Solis, revealed an interesting finding: Pinterest rivals Twitter in referral traffic. But it’s not just Twitter that Pinterest is giving ...
#TwitterBlackout: Phenomenon or Failure?
Contributed by Melanie Donahoo Virtual protesters were at it again this weekend. This time, people were speaking out . . . er, I mean, being silent in protest of the new Twitter censorship policy that allows the social network to block certain tweets in countries that forbid conversation on specific topics. Protestors rallied to the standard ...
Partner Post: What and When to Post on Facebook
Dan Zarrella, author of The Facebook Marketing Book, recently published his five statistics about Facebook marketing. It offers some insight into the best times to post and the best type of content. It looks to me like it is the average of all Facebook pages. Therefore, it isn’t necessarily the perfect solution for every client, ...
Taking Protests Viral: Using the Internet to Push Your Cause
SOPA. Four letters that mean what, exactly? The Stop Online Piracy Act, an act that was shelved yesterday, meaning it won’t be voted on right now. Politics aside—our agency as a business has no political affiliation and we’re not inclined toward the pro or con group—but what we do have an opinion on is what ...
Avoiding a Social Media Overdose
Contributed by Melanie Donahoo I have a confession . . . I am a social media addict. It’s true. My friends joke that I have to check Facebook every five minutes. If you just visited someplace cool, I want to hear about it. If you have a new puppy, I want to see a picture ...
Twitterpated with Promoted Tweets
When it comes to reaching your target audience, there is an ever-increasing number of ways and media channels to do it through. When Twitter launched its Promoted Tweets service earlier this year, it caught PPBH’s eye as a new and very targeted way to reach key groups. In fact, the use of Promoted Tweets dovetailed ...