Partner Perspective: Keep Your Brand Where You Want It

Posted by on Apr 13, 2012 in Blog
Partner Perspective: Keep Your Brand Where You Want It

Define a brand. What exactly is a brand? If you ask 20 people what it is, you’ll probably get 10 different answers. The other 10 will probably say something like, “A brand is a logo, right?” While most advertising and marketing people understand the value of a strong brand, we often find that they can’t ...

So, You Want to Redesign Your Website…

Posted by on Apr 12, 2012 in Blog
So, You Want to Redesign Your Website…

This is usually how the conversation goes: Us: “Thank you for calling PPBH. How can we help you?” Them: “We need someone to redesign our website.” Us: “We can help you with that. Why do you think your website needs a redesign?” Them: “Because we hate it.” Us: “My, that is regrettable. What particularly do ...

Partner Post: You Built It, So Where Is Everybody?

Posted by on Feb 16, 2012 in Blog
Partner Post: You Built It, So Where Is Everybody?

Most businesses understand that they need a website, but some don’t really know why they need one or, just as important, how to get people to visit it. They mistakenly assume that the “If you build it, they will come” rule applies to websites too and not just baseball diamonds built in the middle of ...

Designing Your Website Around Content

Posted by on Feb 7, 2012 in Blog
Designing Your Website Around Content

“People come for the bright lights, but they stay for the show.” – Mitchell Vice When a client comes to us with a request to “redesign” their website, we perform a website audit before we push a single pixel. This audit process helps us determine what the current message of the website is, and more ...

7 Ways to Add Zest to Your Company Blog

Posted by on Jan 20, 2012 in Blog
7 Ways to Add Zest to Your Company Blog

How can you boost your company blog’s reach and gain customers? A group of PPBHers attended the Social Commerce Exchange last night on corporate blogging and heard from experts at Petit Elefant, Today’s Mama, MWI and AtTask. A key take away from the night’s event was that the ‘secret sauce’ of blogging is that customers ...

Taking Protests Viral: Using the Internet to Push Your Cause

Posted by on Jan 18, 2012 in Blog
Taking Protests Viral: Using the Internet to Push Your Cause

SOPA. Four letters that mean what, exactly? The Stop Online Piracy Act, an act that was shelved yesterday, meaning it won’t be voted on right now. Politics aside—our agency as a business has no political affiliation and we’re not inclined toward the pro or con group—but what we do have an opinion on is what ...

Mobile… It’s Not Just for Phones Anymore

Posted by on Dec 28, 2011 in Blog
Mobile… It’s Not Just for Phones Anymore

When someone tells you you need a mobile website, they’re right, but probably not in the way you think they are. You shouldn’t consider your need for a mobile website to be for mobile phones, but rather for a plethora of mobile devices, or, even better, multiple Internet-enabled devices. Get ready for your head to explode ...

Express Lanes

Posted by on Oct 5, 2011 in PPBH Case Studies
Express Lanes

To keep up with Utah’s growing population, the Utah Department of Transportation studies innovative ideas to improve road efficiency. One such idea allowed solo drivers to use remaining carpool lane space by paying a toll that adjusts with congestion. UDOT partnered with PPBH to brand and introduce this concept. With pressure from the legislature to ...

E911 – Help Us Help Out

Posted by on Oct 5, 2011 in PPBH Case Studies
E911 – Help Us Help Out

America’s emergency number “911,” is known throughout the nation, even the world. However, this proved to be more of a problem when residents of Utah were calling for non-emergencies, delaying life-threatening situations from being attended to. Together, the Utah Department of Public Safety and PPBH created a website allowing public access to E-911’s non-emergency phone ...

Utah First Credit Union

Posted by on Sep 29, 2011 in PPBH Case Studies
Utah First Credit Union

Local Credit Union Increases Loans by 65%. Although Utah First was doing well cross selling to its existing members, it was progressively losing more members than it was gaining. Utah First came to PPBH in an effort to attract new members, stimulate loan growth and increase checking penetration. PPBH immediately went to work rebranding its ...