Utah First Credit Union
Local Credit Union Increases Loans by 65%.
Although Utah First was doing well cross selling to its existing members, it was progressively losing more members than it was gaining. Utah First came to PPBH in an effort to attract new members, stimulate loan growth and increase checking penetration. PPBH immediately went to work rebranding its campaign and working to inform bank customers that Utah First Credit Union provides everything one could want from a financial institution, with a higher level of service. We recommended that “Credit Union” be put back in the name and a new slogan be employed, “How Banking Should Be.” We also aimed the campaign at promoting products and rates with clear messaging through online ads, movie theater spots, interactive banners, social media ads and news and magazine ads.
Within the first month of the campaign, Utah First has seen an increase of 65 percent in new auto loans. Apart from helping Utah First significantly exceed its goals, the campaign is attracting new members and increasing awareness amid a competitive banking environment.
