Using Research to Increase Your Market
A recovering economy alters consumer behavior. As purchase habits change from wants to needs and back again, companies who do not shift their marketing approach to meet these new behaviors will experience even further sales declines when they could be increasing market share. Consumer research can be used to identify these behavior shifts so marketing efforts can talk more directly to consumers and actually grow sales.
John Haynes has built his reputation on his ability to maximize clients’ budgets to increase return on investment. As the architect of campaign strategy, John has helped PPBH clients achieve their communication and marketing goals for 30 years.