Pulling Back the Curtain on RFPs
If an agency promises X number of TV or radio (or any medium, in fact) stories for a certain amount of money, run and run fast. Earned media is just that… earned. A lot of work and strategy goes into securing each and every placement. This advice along with other tips for short-listing candidates, questions to ask, and recommendations for the ‘review’ are designed to help you draw your conclusion to the right agency fit.
Stephanie Miller is the PR Director for Penna Powers Brian Haynes. With 16 years of industry experience, she has managed public relations for a diverse set of clients. She has served on the PRSA Greater Salt Lake Chapter board and served as President in 2004.